Sponsored content by The Entrepreneur’s Source®.

In an increasingly competitive franchise landscape, attracting and nurturing ideal candidates is essential for sustainable growth. This white paper introduces ZorCoach™, a proprietary five-week development and onboarding program powered by The Entrepreneur’s Source®, designed to transform traditional franchise sales into a purpose-driven, award-based approach. Centered on a three-stage journey—Education, Discovery, and Award—ZorCoach™ provides franchisors with a scalable framework to deliver a meaningful, personalized candidate experience that improves close rates and fosters long-term franchisee success.

Key elements include a structured eight-step process to guide prospects through brand education, validation, and cultural fit, while integrating DISC personality assessments and the Platinum Rule to enhance communication. The program culminates in a turnkey onboarding strategy that strengthens franchisee engagement and operational readiness from day one. With access to over 250 Career Ownership Coaches™, ZorCoach™ offers a unique value proposition: a tailored, conversion-optimized franchise award strategy delivered in just five weeks.

Author bio:
Dana Besbris, CFE, is a seasoned franchise industry professional with over 18 years of experience in training, international operations, and strategic leadership. Currently serving as a Training and Coaching Specialist at The Entrepreneur’s Source®, she plays a pivotal role in launching ZorCoach™, a program designed to help emerging franchise brands unlock their growth potential and redefine franchising through personalized coaching and education. Dana’s unique career trajectory—from Executive Assistant to Executive—has shaped her inclusive leadership philosophy, emphasizing that everyone has the potential to lead when empowered to do so in their own style. Her expertise in operations, team facilitation, and communication has made her a trusted advisor in the franchising community.

Dana Besbris
TES Training and Coaching Specialist
dbesbris@franchisesource.com
Cell: 303-917-3156
464 Heritage Rd, Suite 3, Southbury, CT 06488
www.futureoffranchising.com